Guides

How AI tools choose who to recommend

Plain-English guides for UK local businesses, based on what each AI tool's maker actually says, not guesswork.

How ChatGPT chooses which local business to recommendWhat actually happens when someone asks ChatGPT for a plumber, dentist or restaurant near them, and what a local business can do about it.

GEO vs SEO: what's different for a local businessGenerative engine optimisation (GEO) and SEO overlap a lot. Here's what's the same, what's different, and what a local business should do about each.

How to get your business into Google AI Overviews and AI ModeWhat Google says it takes to appear in AI Overviews and AI Mode, and what that means in practice for a UK local business.

How to get your business cited by PerplexityPerplexity searches the web for almost every question and shows its sources. Here's how a local business becomes one of them.

How to choose a GEO agency (and when you don't need one)What to ask a generative engine optimisation (GEO) agency before you pay one, the warning signs, and when you can do it yourself.

How much does GEO cost for a UK local business?What you can do for free, what a one-off fix and a monthly service should cover, what drives the price, and the red flags to watch for.

How to get your business recommended by GeminiWhere Gemini gets its answers about local businesses, the one robots.txt setting that matters, and what to fix first.

How to get your business cited by ClaudeAnthropic's three crawlers, which ones affect whether Claude can find and quote you, and what to fix first.

What a GEO audit should includeThe questions, the repeat runs, the technical checks and the fixes a useful AI visibility audit should give you, and what a score can't tell you.